Influencer Case Study – Razer Snap Tap

Spending marketing dollars on influencer campaigns can often feel like a gamble. Whether it’s choosing the right targets, content type, or key metrics, marketers must take many considerations into account to ensure they’re getting a quality ROI on their campaigns.  Far too often, companies put money into influencer campaigns without doing the research.  When the correct targets are not chosen, the activation has little to no impact. 

In this post, we’ll detail Reverb’s recent successful partnership with Razer, illustrating our approach to achieving quality results. 

Razer Snap Tap Influencer Case Study

The Ask: This summer, Razer announced Snap Tap, a new keyboard feature that allows more precise movement and a competitive advantage in FPS games.  In order to get the word out to FPS players, Reverb was tasked with identifying FPS influencers for sponsored content demonstrating the feature. 

The Strategy: Streamers are excellent educators. With so many streamers in the FPS space offering high levels of technical advice, we chose to pursue these targets to best support our activation

To make this happen we: 

1. Identified mid-high-level streamers with engaged audiences who cared about improving 
2. Gauged their interest in the product just to ensure the content would come off as authentic and effective 
3. Offered demonstrations with Razer and provided comprehensive info/assets to the influencer as well

The Result:

• Total Potential Reach: 2.5 MILLION 
• Most Watched Twitch VOD: 5.3K VIEWERS 
• Highest YouTube Integration View Count: 319K VIEWERS
• Most Watched TikTok: 28.5K IMPRESSIONS

Takeaway:

Education can be the key to a seamless integration. So often product-based companies spend a lot of their time, marketing and copy – trying to educate their audience. Allowing the experts, in this case highly skilled FPS streamers, audiences were able to become seamlessly educated by influencers they trust.