VIDEO GAME PR AGENCY
REVERB VIDEO GAME PR
Reverb’s exclusive media database has 7,000+ media contacts and our team has established long-term relationships with prominent video game journalists, trade media, lifestyle influencers, and enthusiasts. Combined with our targeted pitching, we ensure your title, product or company gets noticed by the right audience. Our tailored campaigns drive industry awareness through game demos, product features, press events, reviews, previews and creative programs leading to product sales…
PR ACTIVITIES
In the competitive landscape of media attention, having a team that excels is crucial.
Campaigns include:
- Creative Pitching to Media
- Press Release Drafting and Distribution
- Message Development
- Media Kit Creation
- Customized Media List Generation and Management
- Media Training and Demo Prep
- Preview and Review Key Distribution
- Media Tours – In-Person and Virtual
- Outbound Communication Coordination Across All Channels
- Crisis Communications and Rude Q&A
PUBLIC RELATIONS
MARKETING
INFLUENCERS
CREATIVE SERVICES
PR Built Around Your Next Milestone
A reveal, preview, demo, launch, and major update each give the press a different reason to cover your game. We connect your message and supporting materials to the outlets and journalists whose audiences fit the title.
Planning includes identifying the story, preparing assets, and coordinating the build or information journalists need. Outreach then follows the campaign’s timing, with follow-up and coverage tracking to help your team understand the response.
Video Game PR in Practice
Our Rocket League PR case study explores hands-on outreach across media and creators. The Tides of Annihilation case study shows the work behind an international reveal, while our Chengdu preview event story looks at bringing journalists and creators together for time with the game.
Questions About Game PR
How does PR fit with influencer marketing?
Press outreach and creator campaigns can support the same milestone while using different pitches and materials. We coordinate with our influencer team so the timing and messaging work together.
What should be ready before outreach?
The requirements depend on the announcement, but a clear pitch, approved information, useful screenshots or footage, and a reliable build when hands-on access is part of the plan are good starting points. Our guide to targeting press and influencers explains how audience fit shapes outreach.
Can PR guarantee coverage?
Editorial decisions belong to the outlets and journalists. Our work focuses on a relevant story, targeted outreach, useful materials, and relationships that give your game a considered introduction.