How to Make Press Kits and Mailers Count: A Case Study

In the lead-up to a game’s launch, many studios and publishers aim to stand out in the eyes of content creators, press, or even dedicated fans. A well-crafted press kit or physical mailer can be the perfect way to achieve this. These kits offer creators unique and memorable experiences, often leading to unboxing videos, increased audience engagement, and a stronger long lasting connection to your brand , which translates into invaluable exposure and goodwill. In the end, a press kit isn’t just about the items inside—it’s about the story they tell and the connections they create. Want some expert advice? Reach out for a free consultation or shoot us an email at hello@reverbinc.com.

The Challenge

What makes a press kit truly stand out? How do you create something so impactful and unique that it demands attention in a saturated media landscape?

These were the questions we set out to answer while collaborating with Giants Software for the launch of Farming Simulator 25. As the latest installment of a beloved franchise, this game already had a dedicated fan and creator community. Reverb was tasked with  creating a special mailer to reward those who had supported the series for years.

We wanted to deliver something extraordinary that would excite creators, engage viewers, and showcase the game’s fresh features, such as new crops, mechanics, and a map inspired by Asian landscapes.

The Farming Simulator 25 Press Kit Concept

The breakthrough came when we focused on the game’s slogan:

This message of ownership and personalization inspired us to create something that made recipients feel that the Farming Simulator experience truly belonged to them.

What Was Included

• Game Copies

  Every version of the game was included: PS5, Xbox Series X, and the PC Collector’s Edition.

• Build-Your-Own Farm Diorama

  A hands-on element was added with a custom farm diorama kit. Special Farming Simulator 25 branding was integrated into the instructions, making it a unique and interactive keepsake.

• Personalized Farming Bobbleheads

  To take things to the next level, we worked closely with the Farming Simulator community coordinator to secure headshots of the recipients, under the guise of an upcoming community event. These images were used to create custom farming-themed bobbleheads for each creator.

The finished kits were packaged in beautifully designed boxes that made a striking first impression.

The Results

The response was overwhelming. Unboxing videos and streams poured in, showcasing creators’ authentic and delighted reactions. Viewers loved seeing their favorite creators like DjGoHam, Hudson’s Playground Gaming, and Maya immortalized as farming bobbleheads, and engagement rates soared.

A standout moment came from the personalization: the bobbleheads turned what could have been just another press kit into an unforgettable, highly sharable experience.

Why It Worked

• Highly Unique

  The kits were tailored to the creators, reflecting their individuality and the game’s theme.

• Unexpected Gifts

  The bobbleheads were a delightful surprise that no one saw coming.

• Great Unboxing Moment

  The interactive diorama and stunning packaging made for a visually compelling reveal.
  

• Extremely Sharable

  The combination of personalization, creativity, and quality resulted in content that creators and their audiences couldn’t stop sharing.

Conclusion

This case study demonstrates the power of a well-thought-out press kit. By combining personalization, creativity, and an understanding of what resonates with the audience, Farming Simulator 25 delivered a mailer that was more than a gift—it was an experience.

When crafting your own press kits, remember to focus on:

• Uniqueness
• Personalization
• Shareability