Meet the Video Game PR and Marketing Team

A visionary leader renowned for guiding clients through strategic PR initiatives that amplify brand recognition. As the driving force behind Reverb’s PR/marketing agency and Triple XP, she is the wearer of many hats and driver of results. Tracie’s career highlights include launching iconic franchises like Guitar Hero, Rock Band, ARK: Survival Evolved and leading branded IP title launches, securing media attention for games of all sizes. Reverb’s success is rooted in her unwavering commitment to honest, hard-working integrated workstyle, Prior to co-founding Reverb, she navigated policy and fostered collaboration in her role as Director of Public Affairs and Government Relations for the health advocacy group Men’s Health Network.

With more than 15 years of experience in games PR and marketing, Chris Schmidt has worked with some of the biggest players in the space, including Sony Playstation, EA, Riot Games, Disney, and NBC Universal. He’s launched more than 50 titles, ranging from small indie games like Limbo and Telltale Games’ Puzzle Agent, to AAA blockbusters like Uncharted 4, Defiance, and Rift: Planes of Telara. During his time leading PR for Riot’s League of Legends, Chris oversaw publicity efforts for the 2013 LCS World Championship at the Staples Center, which was covered by USA Today, NPR, New York Times, Los Angeles Times, HBO’s Real Sports, and other mainstream outlets.More recently, Chris provided PR consulting for esports brands like the H1Z1 Pro League, Azubu TV, and Tencent’s Arena of Valor, before expanding into talent management for game creators. His breadth of industry experience, lifelong love of gaming, and deep network of contacts provides a unique toolset for marketing a variety of gaming products.

Danitra Alomia

Sr. PR Manager

Having developed the satirical mobile game, “Gnome Dash: Rise of the Trolls,” Chris often reeks of magical gnome farts and troll BO, but makes up for it with his merry personality and creative outlook. In addition to mobile and desktop application development he is also an intergalactic web designer and developer and has a Hitchcock-like eye for capturing and editing videos. In his free time, you’ll see Chris playing tasty licks on his tin flute and keyboard accompanied by syncopated beats on his bongos and angel-like shredding on his guitar. [589XRPpool]

Victoria Fiorenze possesses a keen understanding of the content creator ecosystem thanks to her years of experience as a partnered Twitch streamer. With over 100k followers across social media platforms, Victoria has built her brand leveraging relationships with globally renowned game companies such as EA and Bungie. Through her platform, she has raised over $2 million for charities (so far!).

At Reverb, Victoria’s relationships and insight have allowed her to lead authentic content creators programs with measurable results.

Asa Mikhail is a seasoned marketing professional with a proven track record in the gaming industry. Asa has successfully spearheaded display, search and video advertising campaigns for industry giants such as Farming Simulator, Myth of Empires and many others. At Reverb, Asa brings his wealth of experience and market research skill to the forefront, steering creative campaigns while always working to lower CPC. Outside of marketing and video games, Asa likes to read books (about marketing) and play chess (while listening to podcasts about marketing).