How Reverb Helped Build Recognition for Amplitude Studios’ Endless Series

Amplitude Studios built the “Endless” series across several distinct strategy experiences, including Endless Space, Endless Legend, and Dungeon of the Endless.

Reverb worked with Amplitude Studios on PR for the franchise, helping its games earn industry recognition, editorial honors, award nominations, and prominent platform visibility. According to the case study, the “Endless” series went on to sell more than two million units worldwide.

The Challenge

Each title within the “Endless” series offered its own setting, design, and strategic experience. The broader communications challenge was to establish recognition for the individual games while strengthening awareness of the portfolio as a connected franchise.

That required sustained PR across multiple releases, with outreach capable of reaching strategy players, industry organizations, platform teams, and publications positioned to evaluate each game on its own merits.

Reverb’s Approach

Reverb worked with Amplitude Studios across Endless Space, Endless Legend, and Dungeon of the Endless.

The PR program focused on building credible third-party recognition for the games through industry awards, editorial consideration, and platform opportunities. Rather than treating each release as an isolated campaign, Reverb helped maintain visibility across a growing portfolio of titles.

For Dungeon of the Endless, Reverb also worked with Apple to secure an Editors’ Choice feature placement on the App Store—giving the game prominent visibility directly within an important storefront.

The Results: Franchise performance

The case study reports that the “Endless” series—including Endless Space, Endless Legend, and Dungeon of the Endless—sold more than two million units worldwide.

Editorial recognition

The games received recognition from established PC gaming publications, including:

• Best Game of 2014 recognition from Rock Paper Shotgun
• Recognition in PC Gamer’s Game of the Year awards

Industry awards and nominations

Recognition documented in the case study included:

• The Golden Cube
• Community Choice recognition
• The Unity Best 3D Visuals award
• A nomination for the Seumas McNally Grand Prize
• A nomination for Excellence in Design at the 2015 Independent Games Festival

Dungeon of the Endless received additional industry recognition:

• An honorable mention for Excellence in Design at the 2015 Independent Games Festival
• A nomination for Strategy/Simulation Game of the Year at the 18th Annual D.I.C.E. Awards
• A nomination for Outstanding Achievement in Game Design at the 18th Annual D.I.C.E. Awards

Platform visibility

Reverb worked with Apple to secure an Editors’ Choice feature placement for Dungeon of the Endless on the App Store.

Together, these results helped establish visibility for individual releases while strengthening recognition of the wider “Endless” portfolio.

Key Highlights

• PR work spanning Endless Space, Endless Legend, and Dungeon of the Endless
• More than two million units sold worldwide across the “Endless” series
• Editorial recognition from Rock Paper Shotgun and PC Gamer
• Multiple industry awards and nominations
• Editors’ Choice feature placement for Dungeon of the Endless on the App Store
• Recognition from the Independent Games Festival and the D.I.C.E. Awards

Why It Worked

The campaign created several forms of third-party validation rather than relying on one result or channel.

Editorial honors helped establish credibility with PC gaming audiences. Industry awards and nominations recognized the games’ design and technical accomplishments. The App Store feature placed Dungeon of the Endless directly in front of potential players at an important point of discovery.

Maintaining PR activity across multiple releases also helped connect the individual games to a broader portfolio. As Amplitude Studios expanded the series, each new recognition point contributed to awareness of both the title and the “Endless” name.

Build Lasting Recognition for Your Next Game

Don’t Launch in the Dark

Building recognition for a single release is important. Sustaining it across multiple games requires a PR strategy that connects each campaign to a studio’s larger goals.

Confused about when or how to launch your game? Book time with Reverb to build a custom Go-To-Market strategy tailored specifically to your title.