REVERB NEWS

2024 Year in Review What a remarkable year it’s been in the video game industry! From groundbreaking releases to seismic shifts in the media landscape, 2024 has demanded adaptability, creativity, and a whole lot of hustle. For video game PR, it’s been a...

How to Make Press Kits and Mailers Count: A Case Study In the lead-up to a game’s launch, many studios and publishers aim to stand out in the eyes of content creators, press, or even dedicated fans. A well-crafted press kit or physical mailer can be the perfect way to...

Influencer Case Study – Razer Snap Tap Spending marketing dollars on influencer campaigns can often feel like a gamble. Whether it’s choosing the right targets, content type, or key metrics, marketers must take many considerations into account to ensure they’re...

For Your Consideration: Why Awards Should Be Included In Your Indie Game Marketing Campaign As we gear up for another awards season, it’s the perfect time for indie developers to consider the valuable opportunities that come with submitting their games for...

Epic Video Game Trailer Tips: Make Yours Unforgettable When it comes to debuting your game to discerning players and press, first impressions are everything. Your first trailer must murder.  It needs to convey gameplay, graphics, narrative, and the overall vibe in...

Steam’s New Demo System: A Game-Changer for Developers and Gamers Alike Valve recently unveiled major changes to Steam’s demo system, which will greatly impact the developers. Until recently, Steam’s demo system has been somewhat overshadowed by more...

How to Increase Steam Wishlists Through PR and Influencer Marketing In the realm of indie game development, securing a spot on players’ Steam Wishlists is quickly becoming one of the fundamental goals of a title’s marketing campaign. It’s not merely an...

global gaming events for indie devs Indie Devs: Mark Your Calendars For These Global Gaming Events If you’re an indie developer, you undoubtedly remember a time when gaming events were the absolute pinnacle of gaming releases. However, since the onset of COVID,...

The Indie Launchpad Initiative: Taking Your Game To New Heights Indie game development is exploding. Over the past few years, the proliferation of platforms, democratization of dev tools, and a global remote talent pool have resulted in a bonanza of innovative titles....

importance of pr in the gaming industry: boosting visibility and success Why PR Matters Within Gaming In the dynamic video game industry, a Public Relations (PR) team is essential. A well-executed PR campaign can bridge the gap between developers, media, influencers,...

Coporate comms for new studios in 2024 Future Proofing – Coporate Comms for New Studios in 2024 Gaming is transforming, and transformation is hard. Born during these challenging times, emerging studios will be fueled by creative freedom, innovation, and a more...

Arena Breakout: Infinite Case Study The Situation It’s easy to understand why the extraction shooter genre has evolved from niche to mainstream in recent years. Filled with adrenaline-pumping combat, nail-biting survival mechanics, and a kill-or-be-killed gameplay...