REVERB NEWS

The Game Has Changed: What is PR in gaming in 2024? We’re not even halfway into 2024 and gaming has all but flipped on its head. Live gaming events like E3 are going away, indie games are running the market through sheer creativity  and it seems like every day a known...

Getting Your Foot Into The Digital World: How to Get a Job in video game PR Breaking into the gaming industry can be intimidating at first glance. With so many people being interested in this field, it might appear daunting. The good news is you do not need to have a...

Embrace the Chaos: How Indie Devs Can Thrive in a Changing and Challenging Market The headlines paint a grim picture: layoffs, studio closures, and an uncertain future for the games industry. A recent article by Fast Company...

The Importance of Community Comms: Why Devs Can’t Afford to Ignore their Most Important Audience The recent Escape from Tarkov and Helldivers II controversies resulting from community revolt demonstrate the pitfalls of deprioritizing player feedback in favor of...

Why Digital PR Is Essential For Video Games Digital public relations (PR) can play a crucial and multifaceted role in the success of your video game. As digital platforms become increasingly popular and intertwined with our daily lives, digital PR offers developers...

The Perfect Video Game Pitch: Tips to Grab Anyone’s Attention The video game industry is incredibly competitive. To stand out, you need a pitch that captivates your audience from the start. Here’s how to write a pitch that will make journalists,...

Personal vs. Automated Outreach in Video Game Marketing: Choosing the Right Approach In the fast-paced world of video game marketing, reaching out to content creators can be a game-changer. These influencers have the power to amplify your game’s visibility,...

Exploring the Excitement of Ark: The Animated Series This year, Paramount+ unleashed a duo of captivating video adaptations, spearheaded by the highly anticipated second season of Halo and the surprise drop of Ark: The Animated Series. Amidst the buzz, Ark: The...

What does a game communications agency do? 2024 is shaping up to be a monumental year for video games; with more than 14k games launching on Steam last year alone, it’s exponentially more difficult than ever to stand out from the pack. Every year there are...

What creative services do video game PR agencies offer? If you’re a new developer, you’re likely hard at work making your first great game and don’t have  time or the experience to create websites, trailers or brand identity. This is where a creative...

Should I hire a PR agency to launch my game? Here are 3 signs that say you should Reverb has had the privilege to work with a wide range of clients. From gigantic titles like ARK and PUBG, to solo dev published indie games. The first question we often get asked is...

The Evolution of PR: Does it Still Work? Ever pondered the origins of public perceptions about PR? The 90s/early 2000s pop culture depicted it as lavish champagne lunches and glitzy product launches. Fast forward to 2024, and the landscape has transformed. Digital...