How Reverb Helped Build Launch Momentum for The Last Case of Benedict Fox

Launching an indie game takes more than posting a trailer on Steam and YouTube  or executing a launch-day press push. It requires a tailored communications plan, targeted creator and press outreach, flexible use of available assets, and a clear understanding of where the game fits in the market.

For The Last Case of Benedict Fox, Reverb helped execute a multi-phase PR, marketing, influencer, and community campaign designed to build awareness and drive  momentum to launch.

The campaign combined strategy, asset-driven content creation, press outreach, influencer activations, and review seeding to reach the audiences most likely to cover, stream, and play it.

The Challenge

The Last Case of Benedict Fox needed a campaign that could maintain a drumbeat of content during  development while giving the media enough context, assets, and reasons to engage.

As an indie title, the game also needed to stand out in a competitive market. That meant the campaign had to do more than distribute announcements;it needed to position the game clearly, keep content flowing, and support both press and influencer opportunities with materials that made coverage easier to create.

Reverb’s Approach

Reverb crafted a communications plan with a strategic timeline of activations, supported by a market landscape outline of competitors.

From there, the team worked with available assets,  repurposing them in multiple ways to create fresh content throughout the development cycle. That included creating teaser trailers r, which helped extend the life of existing assets  to keep the campaign active between major beats.

Reverb also co-created a review guide, helping ensure creators and media had a clear, useful resource when evaluating the game.

During the campaign, Reverb issued all press releases tied to launch and game updates, helping maintain a consistent flow of communication with media and creator audiences.

The Results

The campaign helped generate substantial media coverage and content. 

Creator activations resulted in 80+ content pieces from both paid and organic efforts, giving the game reach beyond traditional press.

On the media side, Reverb helped facilitate connections between the development team and major outlets including IGN and Game Rant.

The campaign also contributed to broader industry recognition, with The Last Case of Benedict Fox winning “Most Wanted Xbox Game” at Gamescom 2022.

Key Highlights

Reverb’s work on The Last Case of Benedict Fox included:

• Strategic PR and influencer campaign planning
• Competitive market landscape review
• Repurposing developer-provided assets into new campaign content
• Teaser trailer creation using provided gameplay footage
• Review guide development for press and influencers
• Press release management for launch and game updates
• Paid and organic creator activations
• Connections with major outlets including IGN and Game Rant
• 80+ creator content pieces generated through influencer efforts
• “Most Wanted Xbox Game” recognition at Gamescom 2022

Why It Worked

The campaign worked because it treated launch momentum as a sustained process rather than a single moment.

Reverb helped keep the game visible by building a timeline around PR and influencer opportunities, then supporting that timeline with content, creator outreach, press materials, and launch communications. By repurposing available assets into new campaign materials, the team helped create more opportunities to tell the game’s story without waiting for entirely new asset drops.

The review guide also gave press and influencers a stronger foundation for coverage, while direct facilitation with outlets helped the development team connect with media opportunities that could deepen awareness around the game.

Planning Your Next Launch Campaign?

Reverb helps studios and publishers build the right strategy, reach the right audiences, and turn campaign momentum into measurable visibility. Contact Reverb to discuss your next launch campaign.