Video Game Trailer Production

Show players what makes your game worth their time. Reverb helps developers and publishers turn gameplay, artwork, music, and a clear creative brief into trailers for reveals, storefronts, launches, and social campaigns.

Bring us your game, your milestone, and the material you have. We can help define the story, scope the production, and connect the finished video with your wider marketing plan.

Gameplay, Reveal, and Launch Trailers

A reveal needs to introduce the idea. A gameplay trailer needs to explain the player experience. A launch trailer needs to give interested players a reason to act. We start with that purpose, then plan the footage and sequence around it.

• Gameplay trailers: communicate the core loop, player perspective, mechanics, and moments that distinguish your game.
• Reveal and announcement trailers: establish the premise, tone, and next step for a newly introduced title.
• Launch and update videos: focus on the release milestone, available content, and intended audience.
• Shorter campaign edits: adapt selected footage for social posts and advertising placements when included in the project scope.

What Trailer Production Can Include

The work depends on your available assets and the finished video you need. A project can bring together concept development, scripting, gameplay capture planning, editing, text callouts, motion graphics, end slates, music, and sound.

Share existing footage and artwork early. We can identify material that supports the concept and discuss any additional capture or production. Music, voiceover, localization, alternate formats, and other deliverables are scoped explicitly so everyone understands what the project includes.

Our creative services also cover branding, websites, campaign assets, and other work that may support the same launch.

See a Trailer Transformation

For Noble Legacy, Reverb partnered with TrailerFarm to strengthen how the game was presented. Our Noble Legacy trailer case study compares the opening hook, cinematic capture, voiceover, sound, and explanation of the player’s role.

The case study shows the production choices and before-and-after examples. It is a useful starting point when discussing what you want a new trailer to communicate.

For a planning checklist and examples, read our video game trailer tips. You can also explore our broader game marketing case studies.

Build the Video Around Its Destination

A storefront visitor, a journalist, and someone scrolling a social feed encounter your game in different ways. Confirm the main viewing context before choosing the opening, runtime, captions, and delivery formats.

For Steam, Valve recommends leading with a trailer that primarily shows gameplay. Our production discussion can cover a clear gameplay presentation alongside other creative needs. Exact exports and alternate versions are agreed in the brief.

A trailer also needs a distribution plan. Reverb’s game PR services and creator campaigns can help connect the video with a reveal or launch when included in the campaign.

Trailer Production Questions

What should we send for a quote?

Send a short game description, target platforms, planned milestone, desired delivery date, approximate runtime, and examples of the direction you like. Include links to your current trailer, available footage, artwork, and music, plus any capture or voiceover needs.

Can you work with footage we already have?

Yes. Existing material is a useful starting point. We review how well it supports the intended story and identify where additional footage or other production would help.

How much does a game trailer cost?

Runtime is one part of the scope. Capture requirements, asset readiness, motion graphics, sound, licensing, revisions, and alternate versions also affect the quote. Share your brief so we can discuss the work your project needs.

How long should our trailer be?

Choose a length that gives the audience enough information for the intended next step. A short announcement, a gameplay explanation, and a release trailer may need different approaches. We can discuss pacing and length against the material you have.

Can the trailer be part of a wider campaign?

Yes. We can discuss launch marketing support alongside the production, or focus on the video itself.