Influencer Marketing Tools for Game Launches

Influencer Relations is a form of marketing that can be very intimidating if you’re unfamiliar with the space or launching a game for the first time. It’s critical to have a basic understanding of how to attract content creators in order to hit a generation of audience that consistently follows their favorite influencer’s advice and buy games they recommend.

With no idea where to start, you can spend a lot of time spinning your wheels and striking out. That’s why we’ve put together this list of five creator tools, in no particular order, that help get you started for your next game launch.

KEYMAILER

Keymailer is an affordable way to put your game in front of thousands of creators looking for new games to play and make organic content

• How it works: You can promote your trailer on a rotating front page banner to capture immediate attention. Creators visit your page to request keys in exchange for coverage.

• Key Features: You can filter creators by platform, follower / subscriber count, estimated views, percent chance they make content, and more. You can fulfill as many or as few key requests as you want depending on how many keys you have available! If you want to set it and forget it, Keymailer automatically sends a key to anyone over a certain threshold. 

Keymailer is the easiest way to get your game in the inboxes of interested creators.

Check out Keymailer: https://keymailer.co/ 

SULLYGNOME

Sullygnome is the best free tool for finding Twitch creators and analytics. It will tell you how many followers they have, what games they play, how many people watch them live, and other information.

• How it works:  Search for games similar to yours. The site generates a list of all creators who have streamed this game category in the last 3 days, 7 days, 30 days, 90 days, 180 days, 365 days, and more.

• How to Outreach: Follow the link to a creator’s page that catches your eye, and look in their bio or social media channels to see if they have their email listed. If so, send them an email offering a code at launch! Lots of creators are happy to hear from devs with new games coming out and you might just reach your next biggest fan. 
• Pro Tip:This tool is also great for tracking who plays YOUR game after launch! Feel free to email those creators next time you have an update and offer a few extra keys if they want to jump back in and play with their friends.

Check out Sullygnome: https://sullygnome.com/ 

CLOUTBOOST

Cloutboost is a great tool if you want to focus on development and outsource the heavy lifting of your marketing. Cloutboost finds and connects you to the right influencers all while managing multiple relationships, contracts, deadlines, and expectations.

• How it Works: The platform offers a database of over one million creators across YouTube, TikTok, and Twitch. It provides data-driven predictions on reach, conversions and ROI. You can set it to track coverage for any game, including your own, and see which creators cover what games, how many views that content got, and other helpful information. 

• Key Features: The most useful part of Cloutboost in our experience however, is the search function. It allows you to find YouTube and TikTok creators based on what content they create, which is not something most tools offer, in addition to Twitch creators. Cloutboost also provides creators email addresses, cutting down search time immensely. 

Cloutboost seemingly does it all and is a big help for any creator marketing campaign!

Check out Cloutboost: https://www.cloutboost.com/portal 

LETSPLAYINDEX

Similar to sullygnome, LetsPlayIndex lets you see what creators are covering what game on YouTube.

• How it works: Find a game similar to yours (in the same genre preferably) and go to that game’s page.There you will see what channels recently posted videos with this tag, what channels have the most views, and what channels post the most videos. 

• How to Outreach: You can use that information to find creators you want to outreach, if they like other games in your genre chances are they might like yours too! Go to those creator’s channels and outreach the email they have listed and see if they want a game key! 

This tool isn’t perfect by any means but it is perfect for getting you started in finding some targets for outreach.

Visit LetsPlayIndex: https://www.letsplayindex.com/ 

HUNTER.IO

This is the perfect tool to find email addresses for people you need to get in touch with. This can be used to find emails for contacts at agencies representing creators and in a pinch can be used to try and find creator emails if they are just PERFECT for your game!

• How it Works: The Email Finder is all you need to connect with any professional. It puts all their data together — email formats, email addresses found on the web, and verification status — to find reliable contact information in seconds. 

• How to Outreach: Simply type in a company domain name to find employee emails, or someone’s name you are looking for who works at the desired company. It doesn’t always find the email but it does a pretty great job doing an otherwise incredibly difficult task.  

To do your influencer marketing you need emails and this is our go to way to find them if they aren’t listed anywhere easily accessible on the creator’s channels.

Visit Hunter.io: https://hunter.io/