How Reverb Built a Multi-Channel Launch for Skater XL

Bringing Skater XL to market required more than generating awareness for the game. Easy Day Studios needed a coordinated launch across digital storefronts, physical retail, owned channels, and social platforms.

Reverb worked across PR, marketing, influencer outreach, first-party relations, creative strategy, web design, and retail execution. The resulting campaign secured prominent launch visibility on Xbox, PlayStation, and Steam, generated organic social posts from influencers and celebrities, and delivered the assets needed for both the digital and physical release.

During Reverb’s tenure on the project, Skater XL’s unofficial Discord community also grew from 45,000 to more than 100,000 members.

The Challenge

Skater XL was launching across several platforms and into both digital and brick-and-mortar retail. Each part of the release needed to feel connected, from storefront presentation and public-facing trailers to the game’s website, packaging, and retail materials.

The campaign therefore needed to accomplish several objectives at once:

• Establish strong visibility across major gaming storefronts
• Develop a consistent public-facing presentation for the game
• Reach audiences through relevant influencers and recognizable personalities
• Prepare retail partners for the physical launch
• Give players a clear destination for learning more about the game

Success depended on coordinating these elements as one launch rather than treating them as separate assignments.

Reverb’s Approach

First-party and storefront visibility

Reverb pursued prominent launch placement across the game’s primary digital storefronts.

The team secured top-slot dashboard placement at launch on Xbox and PlayStation storefronts, along with a banner on Steam. These placements put Skater XL in front of players already browsing for games to discover and purchase.

Strategic direction for launch assets

Reverb worked with Easy Day Studios on the strategic direction for the game’s public-facing trailers and assets.

This helped create a consistent presentation across first-party channels, marketing materials, the website, and retail. Skater XL’s trailer also gained meaningful exposure through first-party promotional channels during its launch period.

Organic influencer and celebrity visibility

Reverb secured organic social posts from influencers and celebrities, including multiple posts from Soulja Boy.

Because these were organic posts rather than paid placements, they gave Skater XL additional third-party visibility without presenting the content as a traditional advertisement.

Website and retail execution

Reverb designed and implemented the Skater XL website, giving the campaign a dedicated destination for prospective players.

The team also designed the game’s retail packaging and created retail decks for its digital and brick-and-mortar launch. This connected the consumer-facing campaign with the materials required to present the game to retail partners and shoppers.

The Results

First-party placement

At launch, Skater XL received:

• Top-slot dashboard placement on Xbox
• Top-slot placement on PlayStation storefronts
• Banner placement on Steam

These placements gave the game prominent visibility at the point where players were actively discovering and purchasing new titles.

Influencer and celebrity coverage

Reverb secured organic social posts from influencers and celebrities, including multiple posts from Soulja Boy.

The case study does not identify these posts as paid partnerships, allowing the campaign to describe them specifically as organic social activity.

Community growth

Skater XL’s unofficial Discord community grew from 45,000 to more than 100,000 members during Reverb’s tenure on the project.

Because the channel was unofficial, this growth should not be presented as solely caused by Reverb. It does, however, provide evidence of the expanding community interest surrounding the game during the campaign period.

Launch infrastructure

Reverb delivered several core elements of the game’s launch presence:

• Strategic direction for public-facing trailers and assets
• Design and implementation of the Skater XL website
• Retail packaging design
• Retail presentation decks
• Materials for the digital and brick-and-mortar launch

Together, these efforts gave Easy Day Studios a more unified launch across storefronts, owned platforms, social channels, and retail.

Key Highlights

• Top-slot dashboard placement on Xbox at launch
• Top placement on PlayStation storefronts
• Steam banner placement
• Organic influencer and celebrity posts, including multiple posts from Soulja Boy
• Unofficial Discord community growth from 45,000 to more than 100,000 members during Reverb’s tenure
• Strategic direction for public-facing trailers and assets
• Website design and implementation
• Retail packaging and sales deck development
• Coordinated digital and brick-and-mortar launch execution

Why It Worked

The campaign addressed both visibility and launch readiness.

First-party placements introduced Skater XL to audiences already browsing Xbox, PlayStation, and Steam. Organic social activity extended that visibility through recognizable third parties. The website provided an owned destination for the campaign, while packaging and retail decks prepared the game for its physical release.

Just as importantly, Reverb worked with Easy Day Studios on the strategic direction behind the game’s public-facing materials. That helped connect the individual parts of the campaign around a consistent presentation.

Rather than relying on one announcement or promotional channel, the launch placed Skater XL among the audiences most likely to discover, discuss, or purchase the game.

Build a Connected Campaign for Your Next Launch

A multi-platform game launch requires more than a collection of individual marketing tactics. Storefront visibility, creative assets, influencer outreach, owned channels, and retail materials all need to work together.

Confused about when or how to launch your game? Book time with Reverb to build a custom Go-To-Market strategy tailored specifically to your title.