Video Game Press Kit Checklist
Make it easy for journalists and creators to understand your game, find usable assets, and contact the right person. Use this checklist before a reveal, demo, launch, or major update.
A useful press kit answers practical questions quickly. Start with the facts, show the player experience, and keep the materials current.
1. Start With a Clear Game Fact Sheet
Put the essential information in one easy-to-read place. A journalist should not have to search a trailer or a long press release to find the game’s name or platforms.
- Official game title, developer, publisher if applicable, and correct spelling.
- Genre, player count or modes, supported platforms, and current release status.
- Announced release date or window, with a clear distinction between confirmed information and plans.
- Links to the official website, relevant store pages, and active social accounts.
- A named media contact and a working email address.
Add a short description of what the player actually does. Follow it with a longer overview and a few specific features that distinguish the game. Replace broad claims such as “revolutionary gameplay” with concrete examples a reader can understand.
2. Include Assets People Can Use
Screenshots
Choose representative images from the actual game. Show a useful mix of mechanics, environments, and player situations. Keep interface elements when they help explain the experience, and label concept art or other material that is not gameplay. Use descriptive filenames and keep older, misleading screenshots out of the main folder.
Trailers and Video
Provide an easy viewing link and a clearly labelled download when sharing is permitted. Identify the current trailer and any relevant usage restrictions. Confirm that music, footage, and other included material can be used as intended. Our game trailer tips cover planning, capture, pacing, and sound.
Logos, Key Art, and Credits
Supply current logos and key art in useful formats, including a transparent logo where available. Explain any required attribution or usage restrictions. Keep the game’s branding separate from developer and publisher logos so the right asset is easy to identify.
3. Separate Public Assets From Private Access
A public press kit should contain material you are comfortable making available to anyone with the link. Share review keys, private builds, personal contact details, and embargoed information through an appropriate separate process.
- Explain how verified press or creators can request access, who handles requests, and what information they should provide.
- Check recipients before sending keys. Do not place unused keys or private access tokens in a public folder.
- For a preview or review build, provide relevant platform, access, technical, and known-issue information directly to the recipient.
- If information is under embargo, communicate the exact date, time, and time zone and establish agreement before sharing it. Do not rely on a folder label alone.
Keep approved quotes, company facts, and any supplied statistics accurate and attributable. If a fact has not been confirmed, leave it out or describe its status clearly.
4. Make the Kit Easy to Navigate
A simple folder structure can work well: start with a readme or fact sheet, then separate screenshots, trailers, logos, and key art. Use clear names instead of a collection of unexplained version numbers. A downloadable archive can be helpful, but let people find an individual asset without downloading everything first.
Test the public link in a signed-out browser. Check viewing and download permissions, remove accidental sign-in requirements, and confirm that the contact and store links work. Keep one current public location, then update it as release information and assets change.
5. Run a Final Readiness Check
- Facts: do the kit, store page, trailer, and pitch agree on names, platforms, and release information?
- Assets: are the files current, representative, clearly named, and usable at their supplied resolution?
- Access: can someone outside your team open and download the public materials?
- Contact: does someone own incoming requests and know the campaign schedule?
- Privacy: have private keys, builds, and unannounced information been removed from the public folder?
Connect the Press Kit to a Relevant Pitch
The kit supports the story; it does not replace a relevant introduction. Keep the pitch focused on what is new, why the recipient’s audience may care, and what they can do next. Link to the kit instead of attaching every asset to the first email. See our video game pitching guide for more on shaping the message.
Reverb can help connect campaign planning, asset preparation, and outreach through our video game PR services. If video is a missing piece, explore our trailer production services. A complete kit makes your materials easier to use; editorial coverage and creator participation remain independent decisions.