REVERB BLOG

Practical articles on game PR, creator outreach, launch planning, and creative production. Start with our game press kit checklist or trailer planning tips. Explore our game marketing case studies for campaign examples, or see our PR and marketing services to discuss support for your game.

How Reverb Helped Drive North American Media Coverage for Goddess of Victory: NIKKE

How Reverb Helped Drive North American Media Momentum for Goddess of Victory: NIKKE Intro For live service games, major collaboration announcements can do more than generate a short-term spike in attention. When executed well, they can reinforce brand relevance,...

Myth of Empires Case Study | Video Game PR & Influencer Marketing Results

Myth of Empires Case Study How Reverb Executed a Global Launch with PR and Influencer Marketing Intro Launching a major online game is never simple, especially when the market is crowded and player attention is moving fast. For the Version 1.0 launch of Myth of...

Influencer Marketing Tools for Game Launches

Influencer Marketing Tools for Game Launches Influencer Relations is a form of marketing that can be very intimidating if you’re unfamiliar with the space or launching a game for the first time. It’s critical to have a basic understanding of how to attract content...

Twitch Viewbotting and Influencer ROI

Influencer Marketing: Viewbotting is Affecting ROI Partnering with Twitch streamers has grown into one of the most effective ways to quickly get a new game in front of a large number of eyeballs. But now that the platform is so saturated, how do you control that...

Tides of Annihilation Case Study | Video Game PR Success

Tides of Annihilation Case Study THE SITUATION In 2024, newly formed, China-based Eclipse Glow Games approached Reverb Communications for strategic planning on the reveal of their debut title – Tides of Annihilation – as well as long-term, go-to-market...

The 2026 Videogame Awards Calendar

The 2026 Videogame Awards Calendar The earned media landscape has shifted. If you’re waiting for a review cycle to put your game on the map, you’re playing a dangerous game. Editorial opportunities are shrinking. The days of relying solely on day-to-day coverage to...

Your 2026 Game Marketing Strategy Guide

Launching in 2026? You Have Just 7 Months Next year is gearing up to be one of the biggest, most consequential for the games industry in recent memory. Things are moving fast. As TheGamer’s Stacey Henley notes, Grand Theft Auto VI’s shift to November completely...

Wobbly Life 1.0 Launch Case Study | Reverb PR

Wobbly Life 1.0 Launch Case Study The Challenge When RubberBand Games came to us for help with launching Wobbly Life out of Early Access, they already had a passionate and loyal fanbase. They had built this fanbase using grassroots efforts and cultivated their...

Somber Echoes Console Launch Case Study

Somber Echoes Console Launch Case Study The Challenge Somber Echoes launched on Steam to very positive user reviews, but the game largely flew under the radar in a saturated metroidvania market. Reverb saw untapped potential in the title’s console debut, recognizing...

The Power of a Trailer: Changing How Players See Your Game

The Power of a Trailer: Changing How Players See Your Game A look behind the scenes of Noble Legacy and the power of professional game trailers At Reverb, we work with developers who pour years into their games—building complex systems, rich worlds, and compelling...

Captivating & Versatile Video Game Key Art Explained

What Makes Captivating and Versatile Key Art for Video Games? Key art is the face of a video game—a single image that encapsulates the game’s world, tone, and appeal. A well-crafted piece of key art can spark interest, build anticipation, and enhance a game’s...

Indie Horror PR: 10 Dead Doves Case Study

Generating Buzz for a First-Time Horror Developer The holidays are one of the most competitive times in the video game industry. For first-time developer Duonix Studios, launching their indie horror title 10 Dead Doves, during a season that is supposed to be “merry...