Myth of Empires Case Study

How Reverb Executed a Global Launch with PR and Influencer Marketing

Intro

Launching a major online game is never simple, especially when the market is crowded and player attention is moving fast. For the Version 1.0 launch of Myth of Empires, Angela Game sought our expertise to help generate awareness across global gaming media, MMO-focused outlets, and creator channels.

Despite a competitive launch window and multiple market challenges, including the surprise launch of the highly-anticipated Palworld, the campaign secured more than 100 editorial hits, and more than 1,200 influencers, who organically created content resulting in over 30.5 million minutes watched.

The Challenge

Myth of Empires Version 1.0 launched during a highly competitive window for survival, crafting, and online multiplayer games. The Reverb team had to help the game stand out while other major titles and industry conversations were competing for the same player attention.

The launch also took place during the height of the Palworld craze, while Nightingale moved its launch date up by two days to release before Myth of Empires. That created a crowded environment for media coverage, creator attention, and player discovery.

Reverb’s Approach

Reverb drove the campaign with a combined PR and influencer marketing strategy designed to build visibility among those who mattered, hyper targeting those most likely to cover the game in a highly-competitive environment. The PR campaign focused on securing high-quality coverage from major global gaming outlets and MMO-focused media. Coverage included placements and features from outlets such as IGN, PC Gamer, 4Gamer.net, MeinMMO, MMORPG, Massively Overpowered, MMOBomb, GameTrailers, Wccftech, GameSpace, Blue’s News, and more.

On the influencer side, Reverb’s team personally reached out to more than 1,000 survival-focused creators directly and sent email blasts to more than 12,500 variety creators. The campaign also amplified our efforts using Keymailer, Noiz, and Twitch Bounty programs alongside organic creator outreach to help drive streamer and video coverage.

The Results

The campaign delivered measurable results across both press and creator channels.

Press results included:

100+ pieces of coverage
Coverage from major outlets including IGN, PC Gamer, 4Gamer.net, MeinMMO, MMORPG, Massively Overpowered, and others
Inclusion on the official IGN YouTube channel, where the Version 1.0 announcement trailer received over 64K views

Influencer results included:

More than 1,200 influencers creating content
30.5M+ minutes watched
1.1M+ total views
29.8K peak CCUs
1,350+ creator key requests through the Keymailer banner
Myth of Empires became the second most requested game on Keymailer since launch

The campaign also helped the game reach 4–6K concurrent players during launch week, with spikes up to 25K+ CCVs when high-profile streamers played.

Key Highlights

Several media and creator moments helped amplify the campaign.

IGN was among the first major outlets to cover the Version 1.0 announcement and included the announcement trailer on its official YouTube channel. PC Gamer covered the game’s return to Steam and technical test, while 4Gamer.net and MeinMMO helped extend the campaign’s reach across influential international and MMO-focused audiences.

On the creator side, top streams included:

LIRIK — 2.9M followers, 26,767 CCV, 117,060 minutes watched
Simurgh — 1.4M followers, 17,684 CCV, 1,672,440 minutes watched
Judd — 146.6K followers, 4,492 CCV, 288,240 minutes watched

Why It Worked

The campaign worked because it did not rely on one channel alone. Reverb combined targeted media outreach, MMO-specific press strategy, creator outreach, key distribution, and paid/organic influencer support to build visibility across multiple audience entry points.

For a game like Myth of Empires, that mattered. The audience was not limited to one category. Reverb’s approach reached survival fans, MMO players, sandbox players, PC gamers, global gaming media, and creator communities at the same time.

The result was a campaign that generated measurable awareness while helping the game break through a difficult launch window.