CASE STUDIES

How Reverb Helped Wuthering Waves Build Launch Momentum, Earn Awards Recognition, and Expand to PS5 Intro When Kuro Games prepared to launch Wuthering Waves in May 2024, the goal was ambitious: establish the game as a serious competitor in the gacha market and build...

How Reverb Helped Drive Early Momentum for PLAYERUNKNOWN’S BATTLEGROUNDS Intro Before PLAYERUNKNOWN’S BATTLEGROUNDS (PUBG) became one of the most recognizable names in games, Reverb Communications developed and executed a comprehensive communications campaign during...

How Reverb Helped Drive North American Media Momentum for Goddess of Victory: NIKKE Intro For live service games, major collaboration announcements can do more than generate a short-term spike in attention. When executed well, they can reinforce brand relevance,...

Myth of Empires Case Study How Reverb Executed a Global Launch with PR and Influencer Marketing Intro Launching a major online game is never simple, especially when the market is crowded and player attention is moving fast. For the Version 1.0 launch of Myth of...

Tides of Annihilation Case Study THE SITUATION In 2024, newly formed, China-based Eclipse Glow Games approached Reverb Communications for strategic planning on the reveal of their debut title – Tides of Annihilation – as well as long-term, go-to-market...

Wobbly Life 1.0 Launch Case Study The Challenge When RubberBand Games came to us for help with launching Wobbly Life out of Early Access, they already had a passionate and loyal fanbase. They had built this fanbase using grassroots efforts and cultivated their...

Somber Echoes Console Launch Case Study The Challenge Somber Echoes launched on Steam to very positive user reviews, but the game largely flew under the radar in a saturated metroidvania market. Reverb saw untapped potential in the title’s console debut, recognizing...

The Power of a Trailer: Changing How Players See Your Game A look behind the scenes of Noble Legacy and the power of professional game trailers At Reverb, we work with developers who pour years into their games—building complex systems, rich worlds, and compelling...

Generating Buzz for a First-Time Horror Developer The holidays are one of the most competitive times in the video game industry. For first-time developer Duonix Studios,  launching their indie horror title 10 Dead Doves, during a season that is supposed to be “merry...

How to Make Press And Influencer Mailers Count: A Case Study In the lead-up to a game’s launch, many studios and publishers aim to stand out in the eyes of content creators, press, or even dedicated fans. A well-crafted press kit or physical mailer can be the perfect...

Influencer Case Study – Razer Snap Tap Spending marketing dollars on influencer campaigns can often feel like a gamble. Whether it’s choosing the right targets, content type, or key metrics, marketers must take many considerations into account to ensure they’re...

Arena Breakout: Infinite Case Study The Situation It’s easy to understand why the extraction shooter genre has evolved from niche to mainstream in recent years. Filled with adrenaline-pumping combat, nail-biting survival mechanics, and a kill-or-be-killed gameplay...